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Product-Service System Design (PSSD) Lab
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The lab studies design and innovation with narrative at its core.
AboutAbout the lab
Design that creates worlds through narrative.
Assistant Professor Yasuyuki Hayama studies the role of narrative in design and its relationship with innovation.
The lab works with the concept of “Design Narrative Worldmaking,” which views design as a practice of creating worlds through narrative.
Research keywords include service design, product-service system design, and transition design for sustainability.
Assistant Professor Hayama has experience as a management consultant and strategic designer, and conducts research and projects in the interdisciplinary area between design and management.
Key terms
- Worldmaking
- Creating a world. In this research, design is positioned as a practice of creating worlds through narrative
- Narrative
- Stories in design. Humans are said to learn about, understand, and act in the world through stories
- Transition design
- A design approach that addresses transitions toward sustainability
ResearchResearch themes
The lab studies design as world-making, centered on the relationships among design, narrative, and innovation. Listed research themes include design narratives for generating innovation, product-service system design, and transition design for sustainability.
*Illustrative imageDesign Narratives as World-Making
The lab positions design as a practice of creating worlds through narrative and discourse. It examines how design narratives affect the innovation process, addressing the process in which problems and solutions co-evolve.
*Illustrative imageTransition Design from a Cultural Perspective
This research extends transition design to the cultural dimension. Using halal-friendly arrangements in Fukuoka as an example, it describes the current situation and presents an inclusive vision of the future in 2045, along with a pathway for getting there.
Service Design Starting from Narrative
The lab studies service design methods grounded in narrative. Prototyping a digital service that starts from a story of a moment of joy suggested that emotional engagement deepens.
MembersFaculty
- Assistant ProfessorYasuyuki Hayama
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Data-Innovation Cycle” Tg091967 / CC BY 4.0 (cropped)
- Design Narratives as World-Making: “Burrakatha Artists in Telangana Jateeya Samaikyatha Vajrotsavalu (17 September 2022) 01” Department of Language and Culture, Government of Telangana / CC BY-SA 4.0 (cropped)
- Transition Design from a Cultural Perspective: “Traditional Philippine Woven Craft Collection” QueenCityCebu / CC BY-SA 4.0 (cropped)
- Related lab (Product-Service System Design (PSSD) Lab): “Hands-on Session - Capacity Building Workshop On Innovation Hub - NCSM - Kolkata” Biswarup Ganguly / CC BY-SA 4.0 (cropped)
- Related lab (Design Systems Lab): “Improvements enhance customer experience ( )” Fort Rucker / CC BY 2.0 (cropped)
- Related lab (Design Systems Lab (Ryoichi Tamura)): “Table-banquette by Annie Tribel 1968 - Design Museum Brussels Belgium” Photographer: Basile Morin Product designer: Annie Tribel / CC BY-SA 4.0 (cropped)
- Related lab (Creativity Lab): “Sarikei Innovation Centre co-working space 1” Cerevisae / CC BY-SA 4.0 (cropped)
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