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Product-Service System Design (PSSD) Lab
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A lab that explores innovation through stories, from the perspectives of both design and management.
AboutAbout the lab
Creating worlds through design, with stories at the center.
Assistant Professor Yasuyuki Hayama of the Strategic Design division studies story-driven design and innovation in the interdisciplinary area between design and management.
At the core of the research is an approach called Design Narrative Worldmaking (DNW), in which design is carried out with stories as its axis.
The research keywords include Product-Service System Design (PSSD) and transition design for sustainability.
Key terms
- Design Narrative Worldmaking (DNW)
- A story-driven approach to design that regards design as a practice of creating worlds through stories
- Product-Service System Design (PSSD)
- A field that treats an entire system combining products and services as the object of design
- Transition design
- An approach that uses design to map out and support the path toward a sustainable society and culture
ResearchResearch themes
The lab views design as a practice of creating worlds through stories, and studies how this connects to innovation and sustainability. It draws on design narratives, service design, transition design, and related approaches.
*Illustrative imageDesign Narratives as Worldmaking
The lab studies how design stories promote innovation. It presents a view called "design narratives as worldmaking," which sees design as a practice of creating worlds through stories.
*Illustrative imageService Design That Starts from Stories
The lab studies service design that takes stories as its starting point. It prototyped a digital service based on stories of moments when people felt joy, and the results suggested that starting from stories deepens emotional engagement.
*Illustrative imageTransition Design for Cultural Inclusion
The lab extends transition design to cultural inclusion. Using the halal system in Fukuoka as a case, it maps the current situation and then describes an inclusive future in 2045 and the path for getting there.
*Illustrative imageDesign That Re-examines the Taboo of Death
The lab proposes a concept called "More-Than-Death," which re-examines the taboo of death by going beyond human-centered thinking. It takes up speculative design as a way to question conventional end-of-life practices and imagine alternative futures.
MembersFaculty
- Assistant ProfessorYasuyuki Hayama
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Hands-on Session - Capacity Building Workshop On Innovation Hub - NCSM - Kolkata” Biswarup Ganguly / CC BY-SA 4.0 (cropped)
- Design Narratives as Worldmaking: “Assassination Classroom storyboards on the wall 20180101” Solomon203 / CC BY-SA 4.0 (cropped)
- Service Design That Starts from Stories: “Wikimedia Sverige Workshop with Add Gender 03” Jonatan Svensson Glad / CC0 (cropped)
- Transition Design for Cultural Inclusion: “Colorful, exhibition, folk costume, Kalocsa folk costume Fortepan 30434” FOTO:Fortepan — ID 30434: Adományozó/Donor: Schiffer Pál. / CC BY-SA 3.0 (cropped)
- Design That Re-examines the Taboo of Death: “Memorial Garden, Tonbridge Cemetery - geograph.org.uk - 1881999” N Chadwick / CC BY-SA 2.0 (cropped)
- Related lab (Product-Service System Design (PSSD) Lab): “Data-Innovation Cycle” Tg091967 / CC BY 4.0 (cropped)
- Related lab (Design Systems Lab): “Improvements enhance customer experience ( )” Fort Rucker / CC BY 2.0 (cropped)
- Related lab (Design Systems Lab (Ryoichi Tamura)): “Table-banquette by Annie Tribel 1968 - Design Museum Brussels Belgium” Photographer: Basile Morin Product designer: Annie Tribel / CC BY-SA 4.0 (cropped)
- Related lab (Creativity Lab): “Sarikei Innovation Centre co-working space 1” Cerevisae / CC BY-SA 4.0 (cropped)
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