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Zemba Lab
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A lab that uses experiments and surveys to study how people react to organizations and groups.
AboutAbout the lab
How do people see organizations?
The Zemba Lab specializes in social psychology and studies cultural differences in human behavior and the characteristics of Japanese behavior.
Using experiments and surveys, it investigates how people react to organizations and groups.
Its current focus is the process by which the general public judges responsibility for the outcomes of organizations' activities.
How ordinary people judge the responsibility of organizations is still not well understood, and the lab is working to build up basic data.
Key terms
- Social psychology
- A field that studies how people's thoughts and behavior are influenced by the people and groups around them
- Responsibility judgment
- A person's judgment of who is responsible for something that happened, and to what extent
- Amae
- Behaving in a way that relies on another person's goodwill; said to be characteristic of Japanese culture
NewsLab news
View More ↗ResearchResearch themes
Specializing in social psychology, the lab is interested in cultural differences in human behavior and the characteristics of Japanese behavior. It uses experiments and surveys to examine how people react to organizations and groups.
*Illustrative imageReactions to organizational misconduct
The lab has used experiments and surveys to examine how the general public's reactions to organizational misconduct differ across cultures.
*Illustrative imageHow people view the relationship between groups and individuals
The lab has examined how perceptions of the relationship between groups and individuals differ across cultures.
*Illustrative image“Amae” and personality
The lab has examined which personality traits are related to “amae,” which is said to be characteristic of Japanese culture.
*Illustrative imageResponsibility judgments about organizations
The lab studies how the general public judges responsibility for the outcomes of organizations' activities. Much remains unknown, and the lab is at the stage of building up basic data.
MembersFaculty
- ProfessorYuriko Zemba
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Fragebogen zur Wikipedia - YOU Berlin )” Raimond Spekking / CC BY-SA 4.0 (cropped)
- Reactions to organizational misconduct: “Broken glass door” Fauvirt / CC BY-SA 4.0 (cropped)
- How people view the relationship between groups and individuals: “Dry Stone Wall at Batworthy” Partonez / CC BY-SA 4.0 (cropped)
- “Amae” and personality: “Zo'onna Noh Mask, Edo period, 18th century, wood with polychromy - Tokyo National Museum - DSC06166” Daderot / CC0 (cropped)
- Responsibility judgments about organizations: “Modern collapsible balance scale for jewellers 1” W.carter / CC BY-SA 4.0 (cropped)
- Related lab (Ayabe Lab): “Orrery-MnM 15 NA 13-IMG 6003-black” Rama / CC BY-SA 3.0 fr (cropped)
- Related lab (Ishikura Lab): “Musée de l'imprimerie de Bordeaux - ligne de caractères” William Ellison / CC BY-SA 4.0 (cropped)
- Related lab (Xiong Lab): “Ancient Villages in Southern Anhui – Xidi and Hongcun-114147” Giovanni Boccardi / CC BY-SA 3.0 igo (cropped)
- Related lab (Ishii Lab): “Nibelungenlied manuscript-c f1r” Unknown author / Public domain (cropped)
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