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Umemuro Lab
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The lab focuses on human emotions to design good emotional experiences.
AboutAbout the lab
Creating human emotional experiences
The Umemuro Lab conducts research focusing on human emotions and states.
The lab calls something "affective" when it has the power to evoke emotions in people and has been carefully designed with people's emotional experience in mind.
The lab aims to make the world affective by understanding and creating people's emotional experiences.
The core of the research is "humans." Students have studied topics such as human-robot interaction, older adults and technology, and the effects of emotions on organizations.
Key terms
- User experience
- The feelings and reactions that arise when people use, or anticipate using, a product or service
- Kansei quality
- Quality that is evaluated through human sensibility (kansei), such as images and sensations
- Emotional labor
- Managing one's inner emotions in order to display the emotions appropriate for a job
ResearchResearch themes
The core of the lab's research is "humans," and everything related to humans is a subject of study. Past research falls into the following areas: human emotion, behavior, and thought; humans and design; humans and products and services; humans and corporate management; and humans in communities and environments.
*Illustrative imageHuman emotion, behavior, and thought
This research investigates human emotions, behavior, and ways of thinking themselves. Past topics include how to measure emotion, the relationship between emotion and smell or touch, creativity, and biases in decision making.
*Illustrative imageHumans and design
This research considers design starting from how people feel. Past topics include the nature of Kansei quality, mechanisms for designing and evaluating user experience, and design support tools.
*Illustrative imageHumans and products and services
This research considers how people interact with products, services, and robots. Past topics include people's attitudes toward robots, the factors behind omotenashi (Japanese hospitality), older adults' acceptance of technology, and emotional labor.
*Illustrative imageHumans and corporate management
This research asks what corporate management that takes emotions into account looks like. The lab has proposed a method to evaluate, from documents that companies publish, how much emotion is considered in management.
MembersFaculty
The lab's members include faculty and students at the doctoral, master's, and undergraduate levels.
- ProfessorHiroyuki UmemuroPublications ↗
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Quori socially interactive robot platform IMG” Mary Mark Ockerbloom / CC BY-SA 4.0 (cropped)
- Human emotion, behavior, and thought: “Facial expressions - The Cartoonist's Art” J. Campbell Cory / Public domain (cropped)
- Humans and design: “Some of the Tesla Model 3 design sketches ( )” Steve Jurvetson from Los Altos, USA / CC BY 2.0 (cropped)
- Humans and products and services: “Aéroport de Prague Ruzyně, Pepper (robot)” Benoît Prieur / CC0 (cropped)
- Humans and corporate management: “Desarrollo creativo idea” Energy Sistem / CC BY-SA 3.0 (cropped)
- Related lab (大和研究室): “Crosby Garrett Helmet on auction at Christies” Portable Antiquities Scheme from London, England / CC BY 2.0 (cropped)
- Related lab (顧研究室): “- Bay B, Evelyn Ward, Northwick Park Hospital, London” Kolforn / CC BY-SA 4.0 (cropped)
- Related lab (小林研究室): “Aerial photograph of the Port of Miami Container Port” James R. Tourtellotte / Public domain (cropped)
- Related lab (妹尾研究室): “Chairs in a meeting room (Unsplash)” Breather breather / CC0 (cropped)
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