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Visual Media Lab
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From television to smartphones, the Visual Media Lab explores how visual media relate to society.

AboutAbout the lab
Exploring the past and future of visual media
The Visual Media Lab (Minako Terachi) studies the relationship between society and visual media, beginning with television.
Through fieldwork, the lab has clarified how television was received in regional areas in the 1950s, when it emerged as a new visual medium.
Currently, the lab also takes into account visual media such as smartphones, tablets, large screens, and projection, and explores the future of media and of how people acquire information.
It examines from multiple angles the technologies and legal systems that support content and viewing.
Key terms
- Television reception
- How television, as a new medium, was accepted and used by people.
- Fieldwork
- A research method in which researchers go to the site of the subject being studied to conduct their investigation
ResearchResearch themes
This lab investigates, from both historical and contemporary perspectives, how visual media have been accepted in society. Having clarified how television was received in regional areas when it first appeared, it now explores the future of media and of how people acquire information.
View More ↗MembersFaculty
- Assistant ProfessorMinako Terachi
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Israeli Educational Television - Broadcasting Room IMG 8164” Deror_avi / CC BY-SA 4.0 (cropped)
- Early Television Reception and the Future of Visual Media: “Shenyang Television Broadcasting Tower 02” Karl Osj. G / CC BY-SA 4.0 (cropped)
- Related lab (Public Library Studies Lab (Yuko Yoshida)): “Library desk, Reading Room, Mitchell Building” Pix Magazine Photographer / Public domain (cropped)
- Related lab (Individual Characteristics and Social Networks Lab (Shaoyu Ye)): “Smartphone use at railway station” Rawpixel.com / CC0 (cropped)
- Related lab (Library Cultural History Lab (Saori Donkai)): “Northeast Library reading room washington dc” Cornellrockey / CC BY-SA 4.0 (cropped)
- Related lab (Higher Education Lab): “Students in a university classroom in Tennessee 05” Harrison Keely / CC BY 4.0 (cropped)
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