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Graphic Design Lab
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The lab explores content expression through graphic design and CG.
AboutAbout the lab
Exploring the mechanisms of beauty to create content.
The Graphic Design Lab researches graphic methods based on visual communication.
It focuses on why something looks beautiful, where its appeal lies, and what devices were used to express it.
Combining art and design skills with cutting-edge technology, the lab produces content.
Professor Sangtae Kim has a track record of joint projects with the fields of medicine, engineering, and art, as well as joint research with NTT.
Key terms
- Visual communication
- Conveying information and ideas to others through visual expression such as pictures, diagrams, colors, and shapes
- Typography
- Designing the shapes and arrangement of letters
- AR
- Augmented reality. A technology that overlays digital images and information on a view of the real world
ResearchResearch themes
The lab produces content centered on graphic design. It expresses 2D and 3D graphics in a variety of media, such as print, video, and the web, aiming for a high level of finish as content.
*Illustrative imageEducational Materials and Content for the Web
The lab creates web-based 2D and 3D content, mainly educational materials, manuals, and entertainment. One example is web content that can display 3D models in real time.
*Illustrative image3DCG Video and Game Production
The lab produces video and game content using 3DCG, including the planning. Examples include creating game characters and planning games that include characters, story, and packaging.
*Illustrative imageDesign Content Production
The lab produces "design content" using graphic design, typography, and photography as materials. Examples include 3D motion typography and information visualization centered on graphic design.
*Illustrative image3D Expression Using Video Systems
The lab works on 3D expression and production using video systems. Examples include VR content that expresses the world of Ito Jakuchu and picture books that use AR.
MembersFaculty
- ProfessorSangtae Kim
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Real-time and pre-rendered rendering comparison” Adamgmz / CC BY-SA 4.0 (cropped)
- Educational Materials and Content for the Web: “Computer-based learning during the Air Transport Pilot Licence Ground School, Oxford Aviation Academy, Oxfordshire, UK - 20130124” Dreamliner 2012. / CC BY-SA 3.0 (cropped)
- 3DCG Video and Game Production: “Tileset 2D Game Development - Ground, Water, Dirt, Path” Kurt Kaiser / CC0 (cropped)
- Design Content Production: “Letterpress type cases at Washington University in St. Louis” Michellecornelison / CC BY-SA 4.0 (cropped)
- 3D Expression Using Video Systems: “Mad Lips 21 Expo 2022” Madlips21 / CC BY 4.0 (cropped)
- Related lab (Chaos Lab): “Hyperkomplexe Mandelbrot-Menge HQ 20190908” PantheraLeo1359531 / CC BY-SA 4.0 (cropped)
- Related lab (Physically Based Computer Graphics Lab): “Rendering techniques example, path tracing, high quality, Blender Cycles” KaiaVintr / CC BY-SA 4.0 (cropped)
- Related lab (Visualization and Interactive Systems Lab): “Data flock (digits) by Philipp Schmitt” Philipp Schmitt / CC BY-SA 4.0 (cropped)
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