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Public Psychology Lab
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The lab applies psychology to ease social dilemmas.
AboutAbout the lab
Applying psychology to ease social dilemmas.
The Public Psychology Lab conducts research that draws on psychology to solve or ease a variety of problems facing cities and towns.
The theme running through the lab's research is easing "social dilemmas," in which behavior that benefits an individual in the short term and out of self-interest conflicts with behavior that benefits society in the long term.
For example, when everyone travels by car during Golden Week or the Obon holidays, severe traffic congestion results, leading to socioeconomic losses and a heavier burden on the environment.
To ease such situations, "behavior change," in which people shift to actions that also take a long-term, societal perspective into account, is considered essential.
Key terms
- Social dilemma
- A situation in which short-term, self-interested benefit conflicts with long-term, social benefit, and in which a social problem can arise if everyone chooses the former
- Behavior change
- A shift from short-term, self-interested behavior to behavior that also takes a long-term, societal perspective into account
ResearchResearch themes
The lab aims to ease social dilemmas, in which short-term individual gain conflicts with long-term societal gain, and conducts theoretical and practical research that applies psychology to urban problems. On the research themes page, papers are organized by field, such as public transportation, autonomous driving, tourism, and disaster prevention.
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MembersFaculty
The members of the Public Psychology Lab consist of faculty, researchers, and doctoral, master's, and undergraduate students.As of 2026
- ProfessorAyako Taniguchi
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Malaysia Federal Highway Traffic Jam” Countryball mys123 / CC BY 4.0 (cropped)
- Social Dilemmas and Behavior Change: “Van Ness Bus Rapid Transit 02” Mattsjc / CC BY-SA 4.0 (cropped)
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