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Process Design Area (Uenishi Lab)
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A lab that studies product design and business strategy.
AboutAbout the lab
Cultivating perspective to develop the next generation of leaders.
The Uenishi Lab (Process Design Group) studies product design and business strategy.
As manufacturing shifts from mass production and mass consumption toward diversification and globalization, the lab aims to cultivate not only skills but also perspective, in order to develop the next generation of leaders.
Main research themes include business strategy for products with added services, product development and business models for increasing Life Time Value, innovation to prevent commoditization, and marketing strategy for building platforms.
Key terms
- Life Time Value
- The idea of the total profit a customer brings to a company from the time they start doing business with it until they stop.
- Commoditization
- A phenomenon in which differences between products disappear and competition comes down to price.
- Platform
- A shared foundation where many users and businesses gather to conduct transactions and provide services.
ResearchResearch themes
The lab studies product design and business strategy in response to changes in industrial and product structures. It considers how to advance three-layer integration of services, products, and technologies, and examines how product design and R&D should be approached.
View More ↗MembersFaculty
The members of the Uenishi Lab consist of faculty, visiting faculty, and doctoral and master's program students.As of 2025
- ProfessorKeisuke Uenishi
- Project ProfessorHirokazu Matsuura
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Design Sprint Workshop” Design Sprint Ltd / CC BY-SA 4.0 (cropped)
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- Related lab (Technology Creation and Collaboration Lab): “Carbon fiber heating structure by TFP (2)” Xabier.irastorza / CC BY-SA 3.0 (cropped)
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