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Mihara Lab
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The lab designs intangible services as systems.
AboutAbout the lab
Designing systems for services and experiences.
The Mihara Lab (Service System Design Lab) studies the design of systems for "koto" (services and experiences), which deliver intangible value.
It takes on the big question of how to design systems that create new value.
The lab regards most management activities, such as business strategy, business planning, human resource development, marketing, and sales, as service systems that provide value through "koto."
Research on service system design, ranging from social systems to production systems, is carried out mainly by working-adult graduate students and researchers.
Key terms
- Service system
- A set of mechanisms organized by people or organizations to deliver intangible value.
- Functional design
- Design that determines the functions a mechanism should perform and translates them into a form that can be realized.
- Kansei design
- Design that raises value by focusing on how users feel and on the comfort they experience.
ResearchResearch themes
The customer value of products and services increases when they provide users with Kansei value as well as high functional value. The lab mainly studies system design that raises the customer value of services, that is, of intangible value provision.
*Illustrative imageDesigning Services That Create Comfort
The value of an intangible service is determined not only by convenience but also by the comfort users feel. Based on models that can be described as maps of emotion and on the psychology of technology acceptance, the lab develops methods for designing online services that appeal to users' sensibilities.
*Illustrative imageMechanisms That Raise the Well-Being of Workers
A workplace where people feel happy also strengthens the organization. The lab studies measures to raise well-being tailored to personality types, methods for devising plans to prevent workplace stress, and simple ways to measure well-being.
MembersFaculty
Members of the Mihara Lab consist of faculty, doctoral students, and master's students.As of 2025
- ProfessorKoji Mihara
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Santorin (GR), Fira” Dietmar Rabich / CC BY-SA 4.0 (cropped)
- Designing Services That Create Comfort: “Herrington Inn & Spa (DuPage County, IL) ( )” DiscoverDuPage / CC BY 2.0 (cropped)
- Mechanisms That Raise the Well-Being of Workers: “Bluewhite-room-game” Mohkermani / CC BY-SA 4.0 (cropped)
- Related lab (牧研究室): “Cranes made by Origami paper” Laitche / Public domain (cropped)
- Related lab (黄研究室): “Prince Rupert Container Terminal” Sam Beebe / CC BY 2.0 (cropped)
- Related lab (鬼頭研究室): “Freight train at Kashii Station”
そらみみ / CC BY-SA 4.0 (cropped)
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