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Seo Lab
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The lab studies consumer acceptance and environmental impact in order to design a sustainable society.
AboutAbout the lab
Designing the mechanisms of a sustainable society
Aiming to design sustainable social systems, Seo Lab studies consumer acceptance of new technologies and the environmental impact of resource circulation systems.
Through analysis of how consumers perceive things, support for market evaluation and strategy development, and environmental impact assessment, the lab advances the design of sustainable social systems.
The lab's research topics also include evaluating the real-world use of technologies that utilize CO₂ as a resource in a decarbonized society, and policy evaluation of circular economy models.
On the lab's website, its published papers are presented by field.
Key terms
- Consumer acceptance
- The degree to which consumers accept a new technology or product.
- LCA
- Life cycle assessment. A method for evaluating the environmental impact of a product or service throughout its entire life.
- MFA
- Material flow analysis. A method for tracing where materials flow from and to, and quantifying them.
NewsLab news
Published a paper on TENG (triboelectric nanogenerator) power generation technology for reducing costs and carbon emissions in plant factories
Published a paper analyzing consumer attitudes toward fair trade organic cotton
A paper on consumer evaluation of recycled clothing was published in Journal of Fashion Marketing and Management
A paper on taking the first step toward solo travel was published in Current Issues in Tourism
A paper on acceptance of recycling facilities was published in Cleaner Waste Systems
ResearchResearch themes
Aiming to design sustainable social systems, the lab investigates both how technologies are accepted by society and their environmental impact. On the lab's website, papers are presented by field, including consumer psychology and behavior, regional society and economy, environmental impact assessment, and resource economics.
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MembersFaculty
- Associate ProfessorYuna Seo
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Recycling Grandma's Way (Norwegian)” Elise Motalli / CC BY 4.0 (cropped)
- Designing Sustainable Social Systems: “Recycling and Garbage Bin in Municipal Park” SAF1999 / CC0 (cropped)
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