LAB LOGA page on LabLog, a review site (not the lab's official page)
Honjo Lab
Machine-translated · View original
A lab that views consumers and markets through the lens of complex systems and creates new value.
AboutAbout the lab
Exploring brands and social innovation.
The Honjo Lab studies the subjects of business administration, such as consumers, markets, and companies.
It re-examines them from a perspective based on insights from complex systems science and cybernetics.
The lab explores how the complexity found in living things and in society can be linked to value.
Its main subjects are social innovation that creates markets, how digital technology, a prerequisite for it, is used, and brand building.
Key terms
- Complex systems
- Complex systems: systems in which many elements influence one another and, as a whole, show behavior that cannot be explained by simple addition
- Cybernetics
- Cybernetics: the field that deals with the exchange of information and the mechanisms of control common to living things and machines
- Social innovation
- Social innovation: efforts to create new mechanisms or businesses that solve social problems and to expand them as a market
ResearchResearch themes
The lab views the subjects of business administration, such as consumers, markets, and companies, from a perspective based on insights from complex systems science and cybernetics. It studies how the complexity found in living things and in society can be linked to value.
*Illustrative imageHow brands are nurtured
A brand is not something a company creates unilaterally; it is shaped through interaction with consumers. The lab re-examines this relationship through cybernetics and explores ways to nurture brands in constantly changing markets.
*Illustrative imageInnovation created by users
People who use a product sometimes come up with their own ideas and improvements. The lab clarifies, through both theory and surveys, how feeling enjoyment or feeling usefulness affects these ideas.
MembersFaculty
- Associate ProfessorSeiichiro HonjoPublications ↗
VoicesStudent voices
Ratings and reviews reflect the experiences of individual current or former students, not the lab's official views. Whether a lab has reviews, or how many, says nothing about the lab itself.
Students who take part in an interview may receive a thank-you gift worth ¥1,000, regardless of what they say.
Student ratings (0 students)
--
--
--
--
--
--
Student voices answer questions like these
- What's great about this lab?
- What did you learn after joining?
- What's the vibe, and what is the professor like?
- Who is this lab for?
- Where do graduates go?
Your experience can help younger students choose their lab. Your name won't be shown.
Write a lab reviewAnonymous · Your draft is saved if you stopRelatedLabs similar to Honjo Lab
Sasahara LabSchool of Environment and Society, Department of Innovation ScienceComputational social science, complexity science, and social…
Sugihara LabSchool of Environment and Society, Department of Innovation ScienceUser behavior analysis, healthcare and nursing care support,…
Matsumoto LabSchool of Environment and Society, Department of Innovation ScienceEnergy finance, financial engineering, data science, and mat…
Toriya LabSchool of Environment and Society, Department of Innovation ScienceSocial systems, healthcare and technology, science, technolo…The information on this page is compiled by the LabLog team from the lab's public information and interviews. For corrections or removal requests, please contact LabLog, not the lab.
Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Apus apus flock flying” Keta / CC BY-SA 2.5 (cropped)
- How brands are nurtured: “Kombucha Store Shelves” SamHolt6 / CC BY-SA 4.0 (cropped)
- Innovation created by users: “Coredump Makerspace Platz” OpenCatMap / CC0 (cropped)
- Related lab (笹原研究室): “SocialNetworkAnalysis” Martin Grandjean / CC BY-SA 4.0 (cropped)
- Related lab (杉原研究室): “Dental treatment room featuring equipment and a chair in a modern clinic” Shixart1985 / CC BY 2.0 (cropped)
- Related lab (松本研究室): “Transmission towers at sunset in East Texas” Matthew T Rader / CC BY-SA 4.0 (cropped)
- Related lab (鳥谷研究室): “Greater Tokyo rail network” FML / CC BY-SA 3.0 (cropped)
About LabLog
LabLog is a lab review app for students only. Student members at each university interview students in labs and publish what they say. Student voices can only be read by students who sign up with a university email address. Operated by bestiee Inc.
Learn more about LabLog ↗Search engines and AI may reference the basic lab info and rating summaries on this page and the description of LabLog. Student voices are for student members only. Automated collection by programs (scraping, or input to or training of AI) is prohibited under Article 8 of the Terms of Service. If you need data for research or analysis, please contact us.