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Psychology and Behavioral Science Lab
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The lab explores the human mind and behavior using the methods of psychology.
AboutAbout the lab
Understanding users' minds and applying it to design.
The Psychology and Behavioral Science Lab studies human psychology and behavior using the methods of psychology.
In addition to experimental psychology, which deals with sensation and perception, cognition, emotion and affect, and learning, the lab also covers social psychology, which deals with interpersonal perception and interpersonal communication.
The lab believes that one task of a designer is to uncover users' latent needs and give them form.
Key terms
- Experimental psychology
- Psychology that changes conditions in experiments to examine how people's perception, thinking, and behavior change
- Interpersonal perception
- The process by which a person reads and judges another person's personality and feelings
- Latent needs
- Desires deep in the mind that users themselves are not clearly aware of
ResearchResearch themes
The lab studies human psychology and behavior through psychological approaches.
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MembersFaculty
- Associate ProfessorYoshie Kiritani
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Rubin vase” PaoloGonzalez / CC BY 4.0 (cropped)
- Exploring Users' Needs Through Psychology: “Usability Lab 02” Andreas Bohnenstengel / CC BY-SA 3.0 de (cropped)
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