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Commercial Design Lab
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The lab explores how products come to be chosen, building on merchandise science.
AboutAbout the lab
Products are chosen for their context.
The Commercial Design Lab studies how products exist in the setting of consumption, drawing on the ideas of merchandise science.
What consumers seek is not simply a commodity.
The lab takes the view that consumers choose what suits them from among many similar products based on the context attached to each product.
Its research themes are how products communicate and how context is created.
Key terms
- Merchandise science
- A field that studies products across the three stages of production, distribution, and consumption, from both social science and technology perspectives
- Commodity
- A product regarded as interchangeable, where any choice is the same as long as performance and price are equal
- Context
- The background, story, and usage settings that accompany a product
ResearchResearch themes
The lab builds on merchandise science, which studies the production, distribution, and consumption of products from both the social science and commerce side and the natural science and technology side.
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MembersFaculty
- Assistant ProfessorYasuhiro Ohara
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Man posting an advertisement for La publicité en France par Emile Mermet” 作者不詳 / Public domain (cropped)
- Products and Context in the Setting of Consumption: “Billboard advertising Swift's Premium Vancouver circa 1926” Thomson, Stuart (Photographer) / Public domain (cropped)
- Related lab (Humanomics Lab): “Pulse oximeter” ALFRM / CC BY-SA 3.0 (cropped)
- Related lab (Communication Design Lab): “Barcelona El Prat Jun” Robot8A / CC BY-SA 4.0 (cropped)
- Related lab (Human Information Science Lab): “Polar RS400 Heart Rate Monitor” Bill Ebbesen, aka Atomicbre at English Wikipedia / Public domain (cropped)
- Related lab (Environmental Design Lab): “Murray Playground td ( - Central Green and Amphitheater” Tdorante10 / CC BY-SA 4.0 (cropped)
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