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Choice Behavior Model Lab
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The lab analyzes how people choose information sources using quantitative models.
AboutAbout the lab
Reading how people choose information, in numbers.
Prof. Toshimori's lab analyzes people's behavior and attitudes when they choose information sources and evaluate information, using choice behavior models.
There are many ways to obtain information: hearing it from other people, watching TV, reading newspapers, or searching online.
Taking advantage of the fact that these models can be expressed in numbers, the lab aims to apply them as policy models that inform policy decisions about how information should be provided to benefit society.
Key terms
- Choice Behavior Model
- A model that expresses and analyzes human behavior and attitudes, such as the choice of an information source, in numerical terms
- Policy Model
- A model expressed in numbers and linked to policy decisions for society, such as how information is provided
ResearchResearch themes
This lab focuses on how people choose information sources and evaluate information when they obtain information and acquire knowledge. It analyzes this behavior and these attitudes with quantitative models and considers how information should be provided in a way that is desirable for society.
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MembersFaculty
- ProfessorAtsushi Toshimori
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Newspaper Achieve of Jamuna Television 2014” Aashaa / CC BY-SA 3.0 (cropped)
- Choosing Information Sources and Evaluating Information: “Tong, Public information board - geograph.org.uk - 5756231” Michael Garlick / CC BY-SA 2.0 (cropped)
- Related lab (Life Phenomena Elucidation Lab): “DNA sequence” MIKI Yoshihito from Sapporo City,Hokkaido., JAPAN / CC BY 2.0 (cropped)
- Related lab (Intellectual Property Law Lab (Maiko Murai)): “Indiana Supreme Court Law Library bookshelves” LingLass / CC0 (cropped)
- Related lab (Super-Aged Society Services Lab (Masaki Takeda)): “Rostelecom and evening computer classes for elderly persons 01” Taken by Davit Saroyan for Wikimedia Armenia / CC BY-SA 4.0 (cropped)
- Related lab (Fusion Intelligence Design Lab): “Estimating Greenhouse Gas Concentration from Space using Machine Learning at Laboratoire LMD” Ecole polytechnique / Jérémy Barande / CC BY-SA 2.0 (cropped)
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