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Social and Cognitive Psychology Lab
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A psychology lab that explores decision-making through the aspects of cognition, emotion, and situation.

AboutAbout the lab
Putting negative emotions to use for better behavior.
The Social and Cognitive Psychology Lab studies, from a psychological perspective, the processes by which people think, judge, and decide, focusing on three aspects: cognition, emotion, and situation.
Its research theme is "making use of negative emotions," taking emotions such as regret, anticipated regret, shame, and guilt as clues.
The lab examines everyday behavior and social issues through three processes: how people think and decide, how they interpret and cope with outcomes, and how they apply them to their future selves.
The lab conducts not only survey-based research but also experimental research.
Key terms
- Acceptance
- Accepting what has happened. The lab regards it as the key to putting negative emotions to use in behavior
NewsLab news
A paper comparing ride-sharing in the US and China was published in Journal of Consumer Marketing
A paper on willingness to communicate in English and generalized trust was published in Acta Psychologica
A paper on negative emotions and adaptive behavior was published as a Discussion Paper of the Policy and Planning Sciences
A paper on consumption behavior and subjective well-being was published in SAGE Open
A paper on willingness to volunteer for offender rehabilitation support was published in International Journal of Law, Crime and Justice
ResearchResearch themes
The lab studies the human decision-making process mainly through psychological approaches, from three aspects: cognition, emotion, and situation. The summary of its findings so far is that, to put the negative emotions arising from failure to use for better behavior, "acceptance" of what has happened is the most important factor.
*Illustrative imageRegret and how to make use of it
Centering on regret and anticipated regret, the lab investigates how regret changes over time, how to cope with it, and how to make use of it. It also covers anticipated regret and risk-avoidance behavior, as well as scales for measuring individual differences.
*Illustrative imageIndividual decision-making involving risk
As individual decision-making in risky situations, the lab investigates high school students' career decisions, risk perception of and avoidance behavior toward food, gambling behavior, and theft-prevention and earthquake-preparedness behavior.
*Illustrative imageResearch on social participation and policy
The lab investigates willingness to take part in offender rehabilitation support activities, willingness to serve in lay judge trials, and factors related to environmental conservation activities. This research falls within the fields of social issues and social participation, and of public welfare and policy recommendations.
*Illustrative imageConsumer psychology
The lab investigates the use of live-streaming shopping, as well as purchasing behavior and subjective well-being. This research falls within the field of consumer psychology.
MembersFaculty
The members of the Social and Cognitive Psychology Lab consist of faculty, doctoral students, master's students, undergraduate students, and lab seminar members.As of 2026
- Associate ProfessorHideo Ueichi
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Decision making in a social context” Glascher Lab / CC BY-SA 4.0 (cropped)
- Regret and how to make use of it: “Roulette wheel in a casino” Legoloiii / CC BY-SA 4.0 (cropped)
- Individual decision-making involving risk: “Slot machines at McCarran International Airport” Grendelkhan / CC BY-SA 4.0 (cropped)
- Research on social participation and policy: “Wooden ballot box - Smithsonian” National Museum of American History / Public domain (cropped)
- Consumer psychology: “Vegetable oils etc. aisle in Meny Supermarket in Bergen Storsenter Shopping Mall, Bergen, Norway a” Wolfmann / CC BY-SA 4.0 (cropped)
- Related lab (都市文化共生計画研究室): “Old Corfu town aerial 02” This photo was taken by Anton Zelenov. Please credit this with : Photo : Anton Zelenov in the immediate vicinity of the image. If you use one of my photos, please me (account needed) or leave me a short message on my discussion page. It would be greatly appreciated. Do not copy this image illegally by ignoring the terms of the license below, as it is not in the public domain. If you would like special permission to use, license, or purchase the image please contact me to negotiate terms. / CC BY-SA 4.0 (cropped)
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