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Sociology of Communication Lab
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A lab that approaches social phenomena in the domain of civil society from a sociological perspective.
AboutAbout the lab
Approaching society through both theory and fieldwork
The Sociology of Communication Lab takes sociology as its specialized foundation and studies social phenomena in what is called the domain of civil society.
It focuses on the "patterns" of behavior found in people's everyday worlds, examining patterns of interaction, habits of daily life, and forms of voluntary associations.
Using qualitative research methods such as participant observation and interviews, it approaches the logic and meaning of its subjects through both theory and fieldwork.
In the lab seminar, students carefully read the works of classical sociologists such as Weber, Durkheim, and Mead, starting from the basics.
Key terms
- Civil society
- The domain in which people's everyday worlds are situated, distinguished from the state institutions of legislature, administration, and judiciary
- Participant observation
- A research method in which the researcher enters the group or setting being studied and observes while taking part in its activities
- Vocabulary of motives
- The idea that motives are not already present in the mind but appear in the words used to explain one's actions to others
ResearchResearch themes
The Sociology of Communication Lab studies, from a sociological standpoint, how people act toward one another in the domain called civil society. Projects are carried out by each faculty member: Professor Tokugawa takes up food and agriculture communication, and Professor Okada takes up NPOs, donations, and volunteer activities in the civil society domain.
*Illustrative imageQualitative research on food and agriculture communication
The lab conducts research that qualitatively describes the "workings of dominant representations" and the "experience of difficulty in speaking" in "food and agriculture communication."
*Illustrative imageHow donation motives are talked about
Using C. W. Mills's "vocabulary of motives" as a clue, the lab aims to clarify why donation motives are so often expressed in similar words. As a first step, it is attempting to test this through a comparison between the United States and Japan.
MembersFaculty
The members of the Sociology of Communication Lab consist of Professors, a Project Assistant Professor, and graduate students.
- ProfessorNaohito Tokugawa
- ProfessorAya Okada
- Project Assistant ProfessorYuqin Zhou
- Project Assistant ProfessorYuxin Zhang
- Project Assistant ProfessorMargaret Adesewa Dance
- Project Assistant ProfessorEri Sato
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Photo of people selling and shopping at the flea market Waterlooplein in Amsterdam city - free image, 2024” Fons Heijnsbroek / CC0 (cropped)
- Qualitative research on food and agriculture communication: “2012 USDA Farmers Market Opening (20120601-DM-LSC-0306)” USDAgov / Public domain (cropped)
- How donation motives are talked about: “Maruhan Charity Box at Daito Osaka” Mr.ち
ゅらさん / CC0 (cropped) - Related lab (Media and Culture Lab): “Television studio, Singapore Media Academy - 20150730” Smuconlaw / CC BY-SA 4.0 (cropped)
- Related lab (Cognitive Psychology and Informatics Lab): “Optical Illusion (67183712)” Dennis Sylvester Hurd / CC BY 2.0 (cropped)
- Related lab (Political Communication Lab): “Historical documents in the Swedish National archives” OlesiaLukaniuk (WMUA) / CC BY-SA 4.0 (cropped)
- Related lab (Language Informatics Lab): “Data center infrastructure in the United States” DOE/National Renewable Energy Laboratory (NREL) / Public domain (cropped)
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