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Moriya-Matsushita-Horiuchi Lab
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A lab that explores the value technology creates for society and industry through analysis, strategy, and innovation.
AboutAbout the lab
Studying the value technology creates for society.
The Moriya-Matsushita-Horiuchi Lab (Value Creation Engineering) focuses on what value technology creates for society and industry.
Rather than looking only at the technology itself, which is the focus of many engineering labs, it looks at the value that technology generates.
The lab conducts interdisciplinary research that combines data analysis, management strategy, and innovation studies.
The lab does not take in undergraduate students; it accepts a wide range of students from the graduate level, including those from other faculties and other universities.
Key terms
- Innovation ecosystem
- The overall system in which the players that create new technologies and businesses, such as companies, universities, and investors, are connected to one another.
- Entrepreneurship education
- Education that fosters the ability to start a company and an attitude of taking on challenges.
- Deep tech
- A field that creates new businesses based on scientific discoveries and advanced technology.
ResearchResearch themes
This lab emphasizes not only technology itself but also what value technology creates for society and industry. Combining data analysis, management strategy, and innovation studies, it studies subjects such as manufacturing, electric vehicles, and entrepreneurship education.
*Illustrative imageAnalyzing Competitive Advantage in Manufacturing
Focusing on manufacturing, the lab analyzes financial data, technology strategy, and innovation ecosystems in an integrated way. It studies how companies build a sustained competitive advantage.
*Illustrative imageFactors Behind Electric Vehicle Adoption
Focusing on the adoption of electric vehicles, the lab simulates interactions among consumers, such as the influence of influencers. Making international comparisons, it identifies the factors that drive adoption.
*Illustrative imageEvaluating the Effects of Entrepreneurship Education
Focusing on entrepreneurship education, the lab evaluates changes in participants' ability to generate ideas, to conceive businesses, and their willingness to take on challenges. It studies how to develop talent for deep-tech innovation.
MembersFaculty
The members of the Moriya-Matsushita-Horiuchi Lab are faculty, doctoral students, and master's students.As of 2026
- ProfessorHirokazu Moriya
- Associate ProfessorStephan Yu Matsushita
- Assistant ProfessorYuto Horiuchi
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Plastics Manufacturing Plant - geograph.org.uk - 1157508” Bob Jenkins / CC BY-SA 2.0 (cropped)
- Analyzing Competitive Advantage in Manufacturing: “001 Car factory assembly line - Opel factory in Gliwice, Poland” Marek Ślusarczyk (Tupungato) Photo portfolio / CC BY 3.0 (cropped)
- Factors Behind Electric Vehicle Adoption: “Tesla 3 charging at the electric car charging station in Tomaszów Mazowiecki, Kościuszki 11 Square. October 24, 2024” WrS.tm.pl / Public domain (cropped)
- Evaluating the Effects of Entrepreneurship Education: “Nick Barua at Rwanda Startup Company Pitch Event in KOBE” AN kabushiki / CC BY-SA 3.0 (cropped)
- Related lab (経営システム分野
（永松研究室） ): “Data warehouse overview” Hhultgren / Public domain (cropped) - Related lab (技術戦略分野
（技術戦略研究室） ): “DSCN0819 Desks in University of Strathclyde Technology and Innovation Centre” AlasdairW / CC BY-SA 3.0 (cropped) - Related lab (エネルギーサステナビリティ分野): “Electrical Power Grid - Ukraine” HighVoltage 5576 / CC0 (cropped)
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