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〈広告表現〉
Showing the original Japanese · View translation
広告や文化事象を題材に、コミュニケーションの成り立ちを探る研究室。
AboutAbout the lab
コミュニケーションが意味を生むしくみを探る。
齋藤俊文研究室は、
広告表現の
齋藤准教授は、
Key terms
- クリエイティブディレクション
- 広告や
文化プロジェクトの 表現づくりを 統括する 仕事。 齋藤准教授が 実務で 担ってきた - コミュニケーションデザイン
- 伝えたいことが
相手に 届き、 理解や 行動に つながるよう、 伝え方や 仕組みを 設計する こと - UGC
- User Generated Content の
略。 利用者自身が 作り出す投稿や 作品などの 内容
ResearchResearch themes
コミュニケーションに
広告・広報の表現と価値の生まれ方
広告・
*Illustrative image人々が参加して意味をつくる実践
情報を
*Illustrative image地域・企業・行政と進める実践
地域社会や
MembersFaculty
- Associate Professor齋藤 俊文
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Ruddy-Duker Ltd. billboard advertising Vancouver 1932” Neon Products (Commissioner) / Public domain (cropped)
- 人々が
参加して 意味を つくる 実践: “Global Community Mural, Salisbury - geograph.org.uk - 7893944” Oscar Taylor / CC BY-SA 2.0 (cropped) - 地域・企業・
行政と 進める 実践: “Taisho-roman Street 20180328” TIC KAWAGOE / CC BY-SA 4.0 (cropped) - Related lab (広告表現
（齋藤 俊文） ): “Printing press 03” Vis M / CC BY-SA 4.0 (cropped) - Related lab (〈コミュニケーションデザイン〉): “Children's playground, Calthorpe Community Garden - geograph.org.uk - 4534697” David Hawgood / CC BY-SA 2.0 (cropped)
- Related lab (コミュニケーションデザイン
（田北 雅裕） ): “Boys playing street football in Egypt” Mohamed Hozyen Ahmed / CC BY-SA 4.0 (cropped) - Related lab (〈メディア・アート〉): “-App-for-interactive-Installations” Einsgoeins / CC BY-SA 4.0 (cropped)
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