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Research Center for Behavioral Economics (RCBE)
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A research center that explores the characteristics of human behavior from multiple perspectives through behavioral economics.

AboutAbout the lab
Japan's first research hub for behavioral economics.
The Research Center for Behavioral Economics (RCBE) is part of the Institute of Social and Economic Research at Osaka University, and is the first research hub for behavioral economics in Japan.
It was established in April 2004 on the basis of the research results in behavioral economics and experimental economics accumulated up to that point.
For social and economic problems that standard economic methods alone cannot fully address, the center studies people's behavioral characteristics from multiple perspectives, working with related fields such as sociology, law, psychology, and artificial intelligence.
Through its research results, the center aims to contribute to highly effective economic policy and institutional design.
Key terms
- Behavioral economics
- A branch of economics that considers how to use limited resources, taking into account the biases in human decision-making
- Nudge
- A mechanism that uses findings from behavioral economics to make it easier for each person to make better choices without restricting freedom of choice
ResearchResearch themes
To capture actual human behavior more accurately, the center emphasizes the importance of broadening the range of analytical methods and data used in economics and of systematically understanding the mechanisms behind behavior. On its website, it presents surveys conducted in collaboration with Osaka Prefecture and a collection of nudge use cases as social contribution projects.
Collection of nudge use cases for local governments
"Jichitai Nudge Share" is a website that presents carefully selected cases from practitioners and researchers who use nudges, and explains practical know-how. Working with the NPO Policy Garage and the Behavioral Economics Society, the center aims to help build up knowledge about nudges.
*Illustrative imageOsaka Prefecture tsunami evacuation awareness survey
To reduce human casualties among prefectural residents from tsunamis caused by a Nankai Trough earthquake, the center worked with Osaka Prefecture to conduct a questionnaire survey of residents in areas expected to be flooded by tsunami, as basic data for considering behavioral economics interventions.
*Illustrative imageCurbing everyone heading home at once during a disaster
At the request of Osaka Prefecture, the center used findings on nudges to create two versions of a flyer with a QR code linking to "Protecting Employees and the Company: A Disaster Preparedness Guide," a disaster preparedness guideline for owners of small and medium-sized businesses, in order to increase the number of accesses.
MembersFaculty
The center's members consist of full-time faculty, foreign researchers, project researchers, and concurrent faculty from affiliated departments within the university.
- ProfessorTakeshi Murooka
- LecturerYuki Takahashi
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Tsunami Evacuation Route Sign Southern California o” Tony Webster / CC BY-SA 3.0 (cropped)
- Osaka Prefecture tsunami evacuation awareness survey: “Tsunami Evacuation Warning Sign, Trincomalee” Adam Jones / CC BY-SA 2.0 (cropped)
- Curbing everyone heading home at once during a disaster: “Disaster Cycle” Kyle Schwartz / CC0 (cropped)
- Related lab (Theoretical Economics Lab): “Wet market in Singapore 2” ProjectManhattan / CC BY-SA 3.0 (cropped)
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