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Nomura Lab
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A lab that uncovers the dynamics of theater experiences that unfold in the blink of an eye.
AboutAbout the lab
Decoding theater dynamics that unfold in an instant.
The Nomura Lab is a theater cognitive science lab that measures and studies audiences watching stage performances and video.
The lab records audience cognition, emotion, and bodily responses as data over time, clarifying how interaction in the theater unfolds.
It captures these responses in multiple layers by combining several indicators, including facial expressions, gaze, blinking, heart rate, electrodermal activity, and posture.
By integrating methods from psychology, cognitive science, and information science, the lab aims to quantitatively elucidate the sensibility (kansei) that emerges over time.
Key terms
- Theater cognitive science
- A field that measures the mental and bodily responses of audiences watching stage performances and video, and scientifically investigates what happens in the theater
- Collective emotion
- Similar emotions arising all at once among people who are in the same place
- Synchronization
- Movements, heart rates, and so on of multiple people aligning their timing with one another
NewsLab news
A paper by Associate Professor Nomura and colleagues was published in MethodsX
A paper co-authored with an alumnus was published in the Japanese journal Ninchi Taiken Katei Kenkyu (Research on Cognitive and Experiential Processes)
A paper by Associate Professor Nomura was published in Scientific Reports
A paper by Associate Professor Nomura and colleagues was published in Scientific Reports
ResearchResearch themes
The lab measures the cognition, emotion, and bodily responses of audiences viewing stage performances and video, and analyzes them as time-series data. It aims to clarify the dynamics of communication in the theater.
*Illustrative imageMeasuring collective emotion in the theater
The lab measures the emotions of multiple audience members with a smartphone app, making the excitement of the venue and how aligned people's reactions are visible. A distinctive feature is that the measurement takes place in a real theater.
*Illustrative imageSynchronization of body movement and heart rate at live music events
The lab analyzes the synchronization of body movements and heart rates that occurs in time with music. From this, it clarifies the process by which a sense of unity arises and leads to cooperative behavior toward others.
*Illustrative imageModeling interaction among audience members
The lab uses mathematical models to represent the interaction among audience members who receive a shared input, the same performance. It aims to understand how emotions spread.
*Illustrative imageGaze when watching video
The lab analyzes where the gazes of multiple viewers gather. It examines how the way a video is presented affects viewers' emotions and their desire to buy.
MembersFaculty
- Ryota Nomura
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Empty theatre auditorium before the performance. Centre Sant Pere 1892” JJxFile / CC BY-SA 4.0 (cropped)
- Measuring collective emotion in the theater: “Safdar Hashmi open theatre, Jamia millia islamia, empty view” Abdulhariss / CC BY 4.0 (cropped)
- Synchronization of body movement and heart rate at live music events: “Sunflower field - panoramio (11)” Björn S. / CC BY-SA 3.0 (cropped)
- Modeling interaction among audience members: “Dominoes falling” Kurt:S / CC BY 2.0 (cropped)
- Gaze when watching video: “Iris Macro, Eye close-up ( )” Matt Ming from Beijing, China / CC BY 2.0 (cropped)
- Related lab (Kadota Lab): “Old signpost to Whitby - geograph.org.uk - 100227” colin grice / CC BY-SA 2.0 (cropped)
- Related lab (Sugimori Lab): “Red jigsaw puzzle piece on green pieces” Profpcde / CC0 (cropped)
- Related lab (Miura Lab): “Russian ballet pointe shoes, 1997, silk - Bata Shoe Museum - DSC00244” Daderot / CC0 (cropped)
- Related lab (Kawasaki Lab): “Oppstilling-2” Oslo police / Public domain (cropped)
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