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Nonaka Lab
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A lab that designs sustainable business and social systems starting from people's job fulfillment and satisfaction.

AboutAbout the lab
Designing sustainable systems from a bird's-eye view.
The Nonaka Lab studies the design of business and social systems from the perspectives of systems engineering and service engineering.
The lab works on designing production systems that start from human information such as job fulfillment and satisfaction.
Its research also covers the design of sustainable business and social systems, and value co-creation that makes use of food and local resources.
In recent years, the lab has also been researching ways to improve the quality of life of ordinary people staying in space (space QOL).
Key terms
- Service engineering
- A field that observes and measures how services are delivered, and designs and improves them using engineering methods
- Value co-creation
- The idea that new value is created when makers and users are involved together
- QOL
- Short for Quality of Life: the overall quality of one's daily life, including health, comfort, and degree of satisfaction
ResearchResearch themes
The Nonaka Lab designs sustainable business and social systems, taking the broad, bird's-eye view of system design. Its work includes designing production systems that start from people's job fulfillment and satisfaction, and co-creating value using food and local resources.
*Illustrative imageDesigning the deliciousness of dishes as a system
The deliciousness of a dish arises from the combination of ingredients, cooking steps, and how the person eating it perceives it. The lab combines the science of cooking with the ideas of system design to design mechanisms that produce deliciousness.
Designing services from job fulfillment
The motivation and satisfaction of workers also affect the quality of a service. The lab develops methods to measure how people working in care facilities spend their time and to evaluate the flow of services, and it explores mechanisms that motivate a diverse range of people.
MembersFaculty
- ProfessorTomomi Nonaka
VoicesStudent voices
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Report an errorAbout the images
The top and research theme images are illustrative and were not taken at the lab. They are cropped from Wikimedia Commons images. Cropped CC BY-SA images are provided under the same CC BY-SA license as the original (version shown on each line).
- Top image: “Kitchen ( )” cage.okada / CC BY 2.0 (cropped)
- Designing the deliciousness of dishes as a system: “Preparing Sushi with Chef Eviatar Churi in 4Chef Culinary School kitchen, Israel” בר / CC BY-SA 3.0 (cropped)
- Related lab (Tanimizu Lab): “Factory Automation Robotics Palettizing Bread” KUKA Roboter GmbH, Bachmann / Public domain (cropped)
- Related lab (Takahashi Lab): “Murmuration 11-2025” Skander zarrad / CC BY-SA 4.0 (cropped)
- Related lab (Fukushige Lab): “Recycle Box Tokorozawa” tokorokoko / Public domain (cropped)
- Related lab (Dan Lab): “Barabasi Albert 1000nodes” Keiichiro Ono / CC BY-SA 2.5 (cropped)
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